ASAHI SHOKUHIN Co.,Ltd

Fulfill the mission of a local wholesaler

In 2020, while being affected by the novel coronavirus infection, Asahi Shokuhin has been working diligently in its mission to protect its “food infrastructure (food logistics service)”. In order to ensure the safety of our customers and colleagues, our management team and field staff are sharing their wisdom, and continuing our business with ingenuity. Despite the harsh experience, it was also a valuable reminder for us that we are essential workers in society.

In addition, because of COVID-19, we became keenly aware that "regional wholesalers" like us are becoming increasingly necessary. Over the past few years, as major distribution companies have withdrawn from rural areas, we must not only ensure food abundance, but also utilize local ingredients and products to promote “Sixth industrialization” *. "Local production for local consumption / local production for foreign trade" has become an important job for local wholesalers. We think a "reliable wholesaler" not only acts as a traditional wholesaler, but also creates local industries and places to work on the food industry with various parties.

With the aim of shifting to such an "upstream", we have established the "Asahi Monozukuri (Production) Research Institute" to further strengthen our product development functions. We will raise our level of manufacturing rooted in local resources such as ingredients and grow this institute as the "core" of our collaboration with producers and manufacturers.